About

The premium mobile content market is at an inflection point - new market entrants, momentum towards "openness," and rapidly evolving business models, to name a few of the paradigm-shifting events that are occurring today. R4 Mobile was founded to provide partners with the tools and business intelligence to understand and capitalize upon the dynamic mobile content market. R4 Mobile's feature-rich service provides partners with the insights and strategic capabilities to enhance revenues, reduce costs and build consumer loyalty.

R4 Mobile's goal is to provide value to all parties through "increasing the size of the pie." To do so, R4 Mobile focuses on "The Four R's:" Reach, Relevance, Reporting and Revenues. R4 Mobile has taken a mobile-centric approach to the user-experience and the value proposition to its partners. R4 Mobile's solutions leverage the uniqueness of the mobile media including personalization, network access, bi-directional communication, viral capabilities, location and immediacy.

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While there is much "buzz" about mobile advertising, R4 Mobile believes third-party advertising should not the sole objective. Rather, the greater goal is to engage with each consumer uniquely regardless of technology and content. Ongoing engagement drives enhanced intelligence regarding consumer behavior and preferences. As a result, this knowledge allows the premium content ecosystem to expand:

  • Operators and portals grow premium content revenues, lower deployment costs, drive new revenue streams, and enhance retention.

  • Content publishers extend product life cycles and expand revenues while lowering costs.

  • Sponsors better target consumers, gain consumer feedback and establish ongoing consumer relationships.

  • End-users have a quality mobile experience that can be tailored to their preferences.

R4 Mobile provides an end-to-end platform and services for partners to easily and dynamically create, control and monitor consumer engagements within mobile content.

   
 

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